![]() Speaking on this milestone, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Blenders Pride Reserve Collection has created a new benchmark of success, becoming the 3 rd largest brand in Indian Premium whisky category. The scotch malts are matured in select European & American casks infusing indulgent & smooth flavours in the whisky, giving consumers a taste of the finest Indian whisky. This is testament to discerning young consumers gravitating towards this delectable whisky and willing to pay a higher price for its luxuriously indulgent taste.Ī creation of over 150 years of Seagram’s unmatched craftsmanship, Blenders Pride Reserve Collection is made with the choicest reserve scotch malts, handcrafted by renowned master blender Kevin Balmforth. Contributing more than 11% volume to Blenders Pride portfolio, it has become the destination Indian whisky brand for those seeking an elevate taste profile. ![]() Blenders Pride Reserve Collection is the hallmark of this premiumization trend, as it continues to grow much faster than the ‘Indian Premium whisky’ category as well as other brands in its price segment, as indicated in the IWSR 2022 report. Today’s young consumers have become increasingly discerning in nature and seek more refined experiences, leading to rising premiumization in whiskies. ![]() It is the 1 st brand in its price segment at the top-end of Indian whiskies category to sell over a million cases (becoming the 3 rd largest brand in the category), with an impressive growth of 30% (CAGR) in annual sales over the last 3 years. ![]() Seagram’s Blenders Pride Reserve Collection, an exquisite offering from the house of the iconic Blenders Pride, and the most premium Indian whisky has achieved a remarkable milestone of selling over 1 million cases in a year (Jul’22 to Jun’23). ![]()
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