Analyst Anastasia Alieva said India's disposable income has surged 95% since 2009, and meat consumption has nearly doubled over that time. Rising wealth is a big reason for the growth. Many locals, including some Hindus and others in the Christian and Muslim populations, eat meat and poultry, and consumption is rising.ĭata from market research firm Euromonitor International shows sales of beef, lamb and chicken in India have all increased steadily over the past six years. That trade doesn't show up in official statistics.Ī small amount is consumed in India. Some 40% of Indian buffalo is sent to Vietnam, before large quantities make their way across the Chinese border. Then there's China, which may actually be the largest consumer of the meat, according to Rabobank's Kumar. Here's where it all goes: Vietnam is the top importer, with Malaysia, Egypt and Saudi Arabia other key markets. That helped the country generate record export earnings from the beef last year, although growth is moderating from the 30% annual rate seen between 2010 to 2013. It also means buffalo meat from India is cheaper. This is unique among countries with large bovine exports, Kumar said. Still, the $4.8 billion annual export trade has almost developed by accident - the animals are needed to keep India's huge domestic dairy industry going, said Rabobank analyst Pawan Kumar. The cow is revered in Hindu culture, the religion observed by roughly 80% of India's 1.3 billion people, and restrictions on cattle slaughter apply in most states.īuffaloes largely fall outside those bans. India's buffalo meat - a chewier and cheaper alternative to beef - mostly ends up on plates in Asia and the Middle East, where rising wealth is spurring demand among diners for animal protein.īut India's role in the global meat trade sticks out in the largely Hindu country where vegetarianism is widespread.
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